Adama Kai owner of Sierra Leone’s Aschobi Designs is a Sierra Leone native that grew up in the States. She attended Parsons School of Design in college and her goal is to ” change the view of Sierra Leone from Blood Diamond to Coutoure”. She showcased her Fall 2009 collection at the 11th Annual Harvard Africa Business Conference in Boston, Massachusetts. Her line according to her is a “throwback back to the romantic notions of being a lady. Red, opulent lace, with Van Gogh, impressionist prints, in clean feminine silhouettes, that satisfy the “lady” in all women “. The designer’s inspiration for the line: A play on Fela’s Kuti song “She go say I be Lady” and Dr. Doolittle’s “My Fair Lady”.
I love the lush vibrant colors and the beautiful use of lace and ankara fabric and especially the beautiful embroidery. These dresses whisper creative elegance and seem like they could easily transition with you; from a formal gala, to the beach for a picnic afterwards, which to me means “the perfect dress”. and I can’t wait to see more from this designer.
